5 Digital Marketing Myths You Need to Stop Believing - Digital Marketing Company London

Digital marketing has developed at such a fast pace that it’s hard even for experts to say with self-confidence that they know it all. Incomplete information has resulted in various myths that lurk around digital marketing. That being said, a holistic online Digital marketing company London can help you truly understand the dynamics involved in the subject.


It’s time to arm you with the power of knowledge and demystify the top five digital marketing myths.

Myth 1. It’s effective only for the younger generation

The younger generation definitely spends more time on gadgets with the age group of 18 to 24 taking the biggest share. However, there has been a noticeable rise in elderly users in the last couple of years. Though marketers cannot completely rely on digital for devising a digital marketing strategy that’s targeted to the older age groups, including it in the form of social media campaign will definitely fortify the marketing plan.

Myth 2. Negative customer reactions should be hidden/ignored

Some trends on social media can be potentially risky for brands. Trolling, negative articles on the official page and user complaints can negatively affect your brand’s image. A common myth is to neglect or hide these negative comments.

Your public is regularly paying interest to how you respond to negative client reactions. Not answering at all may look like the brand has a natural attitude towards customers. Reading the same reply to every comment may look unprofessional.

By giving a personalized and immediate response to negative remarks, social media can be used as a program to build a positive brand image.

Myth 3. Blogs are just a sidekick to digital strategies

Thinking content marketing as just a commission on the digital plan checklist is a limiting path. The truth is that by creating content that is relevant to your audience, you can attract valuable traffic to your website. Instead of advertorial content, brands are now focusing more on curated content to connect with their consumers.

Myth 4. Boring industries can’t benefit from digital marketing

The origins of the myth that the B2B industry vessel not really benefit from digital marketing go deep. Digital marketing arose from the fact that the consumers migrated from traditional media to digital media. Digital marketing tools are best-suited for focused and intricate communication needs like that of the B2B industry.

B2B enterprises are hugely profiting from digital marketing strategies that include practical trade fairs, international online meetups and run dedicated social media pages for their brands.

Myth 5. SEO is outdated

SEO is here to stay. Anyone who has done a professional course in digital marketing can easily tell that SEO can never get outdated as it is a core element of marketing on Google.

As long as there is a search engine, marketers will harness the power of SEO to get their websites to show first in the search results. That doing that, a Google digital marketing program can actually help you know the true potential of SEO targeting.

Going ahead with digital marketing

Digital marketing is huge and contains within itself many various issues that can be followed as distinct career choices. You can pursue some form of digital marketing training to become a certified digital marketer. You can be an SEO specialist, content executive, analyst or also a developer. Digital marketing offers many unique opportunities to aspiring students, and without a doubt, you too can make it big in this burgeoning field!